Having a web site could be considered more important to a company today than bricks and mortar. A presence online is now seen as the norm with the explosion of the internet into so many homes around the world. The role of the site is to increase the company's visibility, and act as a virtual shop front that can display products and provide useful information for the client. Very often when we're looking to buy something, the first thing we do is a product search on Google to find suppliers, make cost comparisons etc.
Clearly when you have a growing number of web sites you need a growing number of designers as well. If web design is something you'd like to get into, you'll need to train and get your certifications. You can do this via a college or training provider, either by going in-centre or studying at home.
Don't be tempted to rush into registering on the first course you see - allow yourself time to look around. Consider how well you might get on with the different teaching deliveries. Take into account what else you've got going on in your life, and compare prices.
The best training will provide you with some key competencies for the web design industry. But first you should understand that there are web designers and there are web developers.
Students training to become web developers will be taught programming codes, so they can learn how to create functions for the 'back office' of a website. This information covers the work of the web designer, who will largely be involved with the pretty bit that we can all see!
To become a web designer you must have a creative talent. Also people skills are a bonus, as frequent discussions with the client are common. The client usually starts with some thoughts on how they'd like the designer to put their site together. The web designer then has to interpret their wishes and build a site to specification that not only looks great, but also flows well and is easy to navigate. A good designer will also be able to advise and educate the client on the best tools to feature on their site within a certain budget.
Most commercial Web Design courses train students to use a range of Adobe products. A number of Adobe certifications are available, and their packages are currently the most widely used in industry. Adobe Dreamweaver Creative Suite 4 and Adobe Flash Creative Suite 4 are probably the most valuable products to learn. CS4, as it's known, is the latest version and is now standard, so avoid any companies still training in CS3. Learning how to use Dreamweaver will enable you to build creative web pages to a professional standard. Commercial designers however will also need to add Flash to their repertoire to add that extra dimension of interactivity and movement. Flash and Dreamweaver are collectively perceived to be the definitive tools for creativity on the web.
To gain employment as a web designer, you must build a sample portfolio of your designs as you work through your training course. As with many creative disciplines, web design is quite subjective. Employers will therefore expect to be able to look at your work if called for interview. If you wish to train to work as a freelance Web Designer, then certifications may not be necessary. However, if you do wish to become professionally qualified, your training should lead you to taking the Adobe Certified Expert certification, or the Adobe Certified Professional in either Dreamweaver, Flash or both.
It's quite short-sighted to restrict web design training to just the bits of the website that we can see. To be commercially competitive, we would strongly recommend that you look at training courses that include a range of additional skills. You will benefit from an in-depth tutorial on HTML and CSS. They're the underlying languages and layout descriptions that Dreamweaver creates in the background for you. Then some teaching on dynamic or extended HTML and PHP Programming will help you to start getting to grips with dynamic sites. Thirdly, look for some teaching on your course about e-commerce websites and how they work.
Then last but not least comes Search Engine Optimisation, known widely as SEO. This is vital - as you'll learn how to optimise sites to enable them to become visible on the major Search Engines, and so of value to their owners. There are billions of websites now indexed on Google - yours will need to be optimised if shoppers are going to find them.
There are a stunning amount of openings for talented and creative web designers. Training now to become a part of this industry will prepare you for a dynamic future. As the flexibility of the internet and speed of delivery continues to improve, so too is the way web sites are being built.
Embrace the changes and resolve now to find out more about this captivating industry.